Liberty Timeshare Resolution



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Liberty Timeshare Resolution:
Results:
$0-$200k MMR in 6 months.
Business Overview:
Timeshare ownership has left thousands of people across the country trapped in restrictive contracts, dealing with increasing fees, and facing unfulfilled promises. At Liberty Timeshare Resolution, we’re on a mission to provide relief to timeshare owners by offering guaranteed cancellation services that eliminate this financial burden.
Problem:
Brand New Business with no pipeline, no online presence, and zero incoming leads.

Challenges:
Highly Competitive, Older Demo, Highly Skeptical Market.
Strategies:
Lead Form Funnel Built for Speed & Volume
We launched a robust lead generation campaign using Meta lead forms paired with both scroll-stopping static creatives and emotional testimonial-style videos. This allowed us to collect leads quickly while optimizing around in-platform conversion events for maximum efficiency.
We segmented creative by pain point (e.g., “Still Paying Timeshare Fees?” vs. “Want Out Without Ruining Your Credit?”) to identify which emotional triggers drove the highest intent.
On-Site Conversion Testing to Qualify Leads
As momentum picked up, we layered in landing page conversion campaigns to test how different objectives (Leads vs. Landing Page Views vs. Conversions) affected both lead quality and downstream booked calls.
This gave us better control over lead intent and allowed us to track which entry points resulted in the most qualified, high-converting prospects.
Offer & Hook Testing at Scale
We ran structured A/B tests to identify the highest-converting combinations messaging.
Creatives (fear-based vs. solution-focused)
This allowed us to systematically increase lead volume without sacrificing CPL or quality.
Daily Optimization & CRM Feedback Loop
By syncing with Liberty’s sales team, we built a feedback loop between ad performance and call center results, allowing us to optimize not just for cost per lead—but for booked call rate, show rate, and close rate. This helped ensure ad dollars were being spent on leads that were truly sale
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