LA Based Ghost Kitchen
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LA Based Ghost Kitchen:
Results:
18% Lift in ROAS, 63% Lift in Meta Ad Conversion Value, - Google - 33% ROAS lift 59% lift in google conversion value.
Brand Overview:
This LA-based ghost kitchen delivers clean, nutrient-rich meals to health-conscious consumers across Southern California. With a strong brand identity and multiple delivery zones, they were poised for scale—but lacked a digital infrastructure that could efficiently acquire new customers and profitably grow location-based revenue
The Challenge
Despite being backed by a strong lifestyle brand and a growing delivery footprint, the ad account was fragmented, inefficient, and hard to manage. Multiple campaigns were competing against each other, audiences were overlapping, and creative performance was inconsistent across zones.
Worse, each location had unique menus and delivery limitations—making scalable, geo-targeted growth nearly impossible without a streamlined approach. CACs were rising, and retention-focused messaging lacked visibility in the funnel.
Our Strategy
Full-Funnel Restructure & Budget Control
We rebuilt the Meta ad account from the ground up—consolidating dozens of campaigns into a cleaner, funnel-based structure organized by region, funnel stage, and KPI. This allowed us to allocate spend strategically across the highest-performing locations and eliminate inefficiencies caused by audience overlap.
Geo-Specific Creative & Targeting System
Each delivery zone required unique messaging. We developed a modular creative system tailored by city or neighborhood:
Creative Testing Engine Built for Speed
We launched a rolling creative testing framework, cycling in new ads weekly with clear tracking on CTR, Thumbstop, and ROAS. Formats included:
• UGC-style taste tests
• Ingredient callouts
• Quick cuts of best-selling bowls
This allowed us to rapidly identify winning content and scale it into top-performing zones.
Offer & Menu Testing at the Local Level
We worked with the brand to test new offer hooks and menu items, identifying which SKUs resonated in which zones. This allowed us to align paid creative with actual delivery data—maximizing conversion and reducing wasted spend on underperforming items.
Retention-Boosting Content & Middle-Funnel Plays
Beyond cold acquisition, we also ran warm retargeting with upsell-focused copy, seasonal drop announcements, and location-specific promotions to drive repeat orders and average order value.
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