LA-based Apparel Brand
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LA-based Apparel Brand:
Results:
900% Revenue Growth in 6 MonthsWe helped this LA-based fashion brand scale from $10K/month to over $100K/month in revenue by building a high-converting Meta funnel that turned cold traffic into obsessed repeat customers.
Brand Overview:
A fast-growing, trend-driven women’s apparel brand based in Los Angeles, known for stylish, affordable fashion essentials. Despite a strong product line, they lacked a performance-driven ad strategy to consistently drive new customer acquisition at scale.
The Challenge:
The brand had product-market fit—but no predictable paid system to grow. Their previous ads lacked structure, testing methodology, and a compelling offer to stand out in a competitive space. Conversion rates were inconsistent, and ad spend wasn’t profitable.
Our Strategy
Offer Engineering That Converts
We led with a powerful acquisition hook: Buy 1 Get 2 Free on leggings—designed to increase AOV, drive urgency, and make trying the product a no-brainer. We A/B tested variations of this offer to find the optimal price and bundle structure that maximized both CVR and ROAS.
Creative Testing Engine
We built a structured creative testing system that launched weekly ad batches using a mix of:
UGC and lo-fi content
Thumb-stopping ad scripts focused on product benefits, style, and social proof
Testing different hooks like “Best Leggings Under $30” and “TikTok’s Favorite Fit”
We quickly identified winning angles and scaled them into broad audiences.
SKU and Hero Product Testing
We ran systematic SKU tests to identify a clear hero product—the leggings. Once identified, we built the entire acquisition funnel around this product, optimizing landing pages and ad copy to match.
Conversion Rate Optimization Feedback Loop
We didn’t stop at ads. Our team worked closely with the brand to deliver CRO insights—from landing page layout and offer placement to product page copy. These micro-optimizations helped improve add-to-cart and checkout rates across the funnel.
Full-Funnel Scaling with MER Tracking
By implementing MER tracking, we scaled spend profitably while maintaining a holistic view of performance. This allowed us to grow with confidence—knowing how each dollar drove impact across the entire funnel.
The Outcome
In just 6 months, we turned a struggling paid funnel into a high-performing growth engine—scaling the brand from $10K/month to $100K/month, with a 900% lift in sales and a clear path to even greater scale.
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