Freestyle
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Freestyle:
Results:
100k+ Customers Generated, 7 figures in spend managed 3x ROAS
Business Overview:
The essence of Freestyle is embodied in the youthful freedom found at the nexus of surf, sun and fun. This colorful, creative and irreverent intersection of California Beach Culture
and Ocean Performance yielded Freestyle Watches - an enduring and iconic brand of water-
resistant timepieces epitomized by the Shark Watch.
Problem:
With Declining ad account performance we were brought in to optimize the account for increased scale and profitability. IOS changes were in full swing back in 2020 and we need to switch to a tighter ad account structure and testing model.
Strategies:
Strategic Testing + Targeted Campaigns = Scalable Growth
By combining rigorous creative testing, SKU-specific campaigns, and strategic timing around peak buying moments, we uncovered that Q1 and Q2 delivered the most efficient scaling opportunities.
During slower seasons, we shifted to SKU-targeted campaigns with cost caps to preserve performance without sacrificing margin.
With MER tracking in place, we maintained full-funnel visibility—driving measurable, year-over-year growth for Freestyle.
During the off-season, we leverage SKU- specific campaigns with cost caps to maintain efficiency.
We also implemented MER tracking with yielded in YOY growth for Freestyle.
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